prismline.dev
My digital business, helping organisations use websites, automation and AI to work more efficiently.
“We are called to be architects of the future, not its victims.”
R. Buckminster Fuller
I’m Michael Richmond. I’m a software engineering student at UTS, founder of Prismline Digital, public speaker, and Reform Australia’s candidate for Wentworth in 2028.
I enjoy building useful things, explaining complicated ideas simply, and finding better ways for technology, business and politics to serve everyday people.
01 / Bio
A little about me
I’ve always been curious about how things work.
I grew up in Wentworth, went to Waverley College, and now study Software Engineering at UTS. My interest in technology started with building computers and experimenting with online systems. Before long, I was creating websites, apps and digital tools for other people.
That curiosity eventually led me to start Prismline Digital, where I help local businesses use technology and AI in practical ways.
I’ve also spent a big part of my working life in education. Through Elevate Education, I travelled to schools across NSW teaching students about study skills, motivation and confidence. I also worked in after-school care with younger children.
Those experiences taught me something engineering alone could not: even the best system is useless if it does not work for the people using it.
Whether I’m building software, running a business or speaking with people in my community, I’m usually trying to do the same thing: understand what is not working and find a better way forward.
02 / Engineering
Software, AI and digital systems
I study Software Engineering at UTS and run Prismline Digital, where I build websites, AI agents and automated systems for real businesses.
Most of my projects begin with a simple question: what is taking up someone’s time, and can technology make it easier?
Sometimes that means building an online store from scratch. Other times it means creating an AI system that can process documents, organise information or take repetitive admin off a business owner’s plate.
Here are some of the projects I’ve worked on.
trytaxmate.com
An AI-powered tax tool that reads bank statements and helps users identify potentially deductible expenses.
asce-performance.com
An online platform providing guides and courses to support people recovering from ACL injuries.
carinaorcutt.com
A personal portfolio created for a Boston University mechanical engineering student to showcase her experience and projects.
bookworm.com
A social reading platform where people can track books, share recommendations and connect with other readers.
devmates.com.au
A platform that helps developers showcase their projects, experience and skills to recruiters.
simplysilky.com.au
An e-commerce website for a Sydney couple bringing their luxury silk clothing business online.
ejlawns.com.au
A website built for a young Brisbane lawn-care operator starting and growing his own local business.
03 / Politics
Wentworth
NOW
I’m Reform Australia’s candidate for Wentworth in the 2028 federal election.
I’m building a serious, community-driven campaign focused on the issues people regularly raise at the kitchen table: housing, cost of living, taxation, health, education and the way our government spends and operates.
I believe representatives should listen before they speak, explain what they are doing clearly, and give their communities a genuine role in shaping the policies they take to Parliament.
2024–2025
In 2024–2025, I ran for Wentworth as an independent.
I was a first-time candidate with a campaign budget of about $6,000 and a grassroots team of more than 50 volunteers.
Over the course of the campaign, we held pop-up offices, attended community forums, knocked on doors, handed out flyers and spoke directly with people across the electorate.
One of the most meaningful parts of the campaign was hearing from young Australians around the country who said that seeing someone their age run made politics feel more open and accessible.
That experience showed me how many people want to take part in politics but feel shut out by the way it currently works. My goal now is to build a campaign that brings more of them in.
1,347first-preference votes
50+campaign volunteers
$6ktotal campaign budget
